New article on consumers' behavior vis-à-vis food fraud

Consumers' trust in food control system has been shaken down by multiple food fraud events in the last decade. Initiatives have been taken to restore this trust starting with the adoption of new laws and new management methods, based on risk analysis. Little is known about consumers' knowledge and application regarding this methodology. However, consumers' risk perception has been intensively studied during food fraud events, opening up the opportunity to see if consumers’ behaviors correlate with risk analysis methodology.

It appears that consumers’ knowledge about the concept of food fraud is limited, and their understanding of the associated risks is built on incomplete information. Besides, consumers seem to apply an incorrect risk analysis methodology. However, consumers, either favoring or reducing the weight of data, are influenced by psychosocial effects and biased information. Communication and education regarding management of food fraud and detection of food fraud are needed from a consumer standpoint. Furthermore, actions have to be undertaken on a local level, as it appears that “consumers” is not a homogenous cluster.

The article is published in Trends in Food Science & Technology and is accessible at the following link.

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